Charitable organizations using propaganda?

Organizations of any kind, even charitable ones, must use propaganda to shape the public mind because according to Bernays, “the public must be regimented into giving money just as it is must be regimented into tuberculosis prophylaxis” . If someone who has even the slightest bit of influence over people can come out and say something, they can gain support around them and help whatever “cause” they are working towards. Propaganda is used to alter how we feel about certain things, so in the case of charities it is beneficial for them to use it in order to have people rally support.